Farhi Celebrates 20 Years of Luxury at the Speciality & Fine Food Fair
Michael Farhi and the team marked Farhi's 20th anniversary at the Speciality and Fine Food Fair, held at London’s Olympia, making it a memorable celebration of two decades of excellence.
The two day event was the perfect occasion to connect with current clients and meet new buyers across various sectors; including farm shops, delis, wholesalers, cafés, and the nation’s most loved department stores and supermarkets. The atmosphere was vibrant and filled with energy as Farhi showcased its diverse range of products, reflecting its continued dedication to quality, creativity, and customer satisfaction.
Positioned next to friendly neighbours, New English Teas, Spice Kitchen, Joy Pots and Fudge Kitchen, the Farhi stand enjoyed a lively location that fostered camaraderie and exchange with like-minded exhibitors. Visitors to the Farhi stand were treated to an exciting display of the company's renowned offerings, including the core Farhi red range, which remains a symbol of luxury and indulgence.
In addition to its signature products, Farhi introduced its new, more affordable gifting boxes, which were met with excitement. These new products provide an accessible option for those looking to give the gift of Farhi's unique treats without compromising on quality or style. The launch of these gifting boxes reflects Farhi’s commitment to expanding its market reach and catering to a broader audience, proving that luxury can be both affordable and accessible.
Farhi also took the opportunity to spotlight the Mallow Tree brand. Known for its vibrant colours, playful shapes, and delicious marshmallows, Mallow Tree captured the attention of both loyal followers and new customers alike. This brand extension underscores Farhi’s ability to innovate and diversify its product range while maintaining its high standards.
Furthermore, one of the highlights of the show was Farhi's private label offering, which drew significant interest from brands looking to create bespoke products for their own customers. Farhi’s expertise in crafting customised, high-quality confections allows it to partner with businesses globally, offering them unique solutions to meet their specific needs. The response from potential clients was overwhelmingly positive, emphasising Farhi's reputation as a trusted partner in the world of specialty foods.
The show was not only a celebration of the brand’s journey and growth, but also a promising glimpse into the future, filled with new opportunities, collaborations, and continued excellence. We are looking forward to seeing you at our next show!
The two day event was the perfect occasion to connect with current clients and meet new buyers across various sectors; including farm shops, delis, wholesalers, cafés, and the nation’s most loved department stores and supermarkets. The atmosphere was vibrant and filled with energy as Farhi showcased its diverse range of products, reflecting its continued dedication to quality, creativity, and customer satisfaction.
In addition to its signature products, Farhi introduced its new, more affordable gifting boxes, which were met with excitement. These new products provide an accessible option for those looking to give the gift of Farhi's unique treats without compromising on quality or style. The launch of these gifting boxes reflects Farhi’s commitment to expanding its market reach and catering to a broader audience, proving that luxury can be both affordable and accessible.
Farhi also took the opportunity to spotlight the Mallow Tree brand. Known for its vibrant colours, playful shapes, and delicious marshmallows, Mallow Tree captured the attention of both loyal followers and new customers alike. This brand extension underscores Farhi’s ability to innovate and diversify its product range while maintaining its high standards.
Furthermore, one of the highlights of the show was Farhi's private label offering, which drew significant interest from brands looking to create bespoke products for their own customers. Farhi’s expertise in crafting customised, high-quality confections allows it to partner with businesses globally, offering them unique solutions to meet their specific needs. The response from potential clients was overwhelmingly positive, emphasising Farhi's reputation as a trusted partner in the world of specialty foods.
The show was not only a celebration of the brand’s journey and growth, but also a promising glimpse into the future, filled with new opportunities, collaborations, and continued excellence. We are looking forward to seeing you at our next show!
